AAR Masterclass: How to build a strong agency proposition
Date and time
Location
The Loft at The Ivy Club
9 West Street London WC2H 9NE United KingdomRefund Policy
Description
A Sculptor’s tale
There is a popular myth about the brilliant Renaissance artist, Michelangelo. When asked about the difficulties he must have encountered sculpting his masterpiece ‘David’, he replied with an unassuming description of his creative process:
‘It is easy. You just chip away the bits of stone that doesn’t look like David.’
If you are struggling to turn your agency credentials from a cold slab of marble into a fabulous ‘David’ then our next Masterclass on ‘How to build a strong agency proposition’ will help you to chip away those bits that aren’t ‘you’, as well as avoid the style that everyone else uses.
This seminar will provide insights built up over the past 40 years of witnessing ‘the good’, ‘the bad’ and, yes, occasionally, ‘the ugly’ attempts by agencies to win new business. In this session, you’ll learn what works and what doesn’t when presenting your agency.
Presenters: Tony Spong and Robin Charney, AAR
Who should attend: Anyone involved in agency new business, and in particular, those reviewing their positioning to be ready for 2018.
Organised by
AAR: Experts in Marketing Ecosystems
AAR specialises in developing marketing ecosystems that will drive growth in the modern marketing age. With over 45 years of experience, AAR works with brands to design marketing ecosystems, build inspiring partnerships and drive commercial performance.
In an age of complexity and disruption, businesses that can explore both challenges and innovative solutions to their marketing operations with a creative mind set will be better equipped to successfully meet the future.
Our purpose is to engineer Creative Capital as an asset throughout the entire ecosystem; across people, partners, platforms and processes, building a culture and an environment that allows creativity to flourish.